Selling in the winter
Although many people want to wait until the springtime to sell their home, there are advantages to selling in the winter (see previous post). Or maybe you have an opportunity in another city or have family or other reasons to sell. Either way there are a few things you should know about selling in the winter.
Winter scenes are nice but potential buyers will also want to know what the place looks like in the spring, and summer. Besides your winter wonderland photos, have some summer and springtime photos available.
Ho Ho holiday decor
Houses really become homes around the holidays. There is nothing quite like walking into a warm cozy home that has the fire burning and a Christmas Tree decorated. But don’t overdo it. Don’t distract the buyer from the matter at hand.
Don’t curb their enthusiasm with bad appeal
As mentioned in the previous post, winter can be beneficial in covering a home’s outside flaws. But just because it is wintertime, potential buyers will stop to notice the condition of the front door, a fence or garage door that needs paint.
Uh huh, most people don’t like to shovel the snow. Who can blame them? But you have to take care of your property in any season when you are selling. Not only do your visitor appreciate not getting snow in their shoes, you owe them a certain level of safety too.
Get a good and absorbent floor mat for inside the front door. You don’t want your visitors to leave melting snow in your foyer. You don’t want them to get wet socks. There is an expression: “how you do anything is how you do everything”. It’s not entirely true but it is important to make a good first impression. You only get one chance to do that.
Your own private Idaho
Clean out your closets, especially the front hall closet. Not only should you be purging ahead of your pending move, a cleared out closet will give your buyers the impression that the home has lots of storage space.
Buyers and their realtors touring your home are forensic investigators. They are looking for clues to how well the home has been cared for. Make them work on mysteries without any clues.
Days are short but time will be long if you do not turn on all the lights and open up the curtains before showings. Don’t forget about porch lights and maybe even install some landscaping lights if you don’t already have them.
They are out there. The discount prowlers, the wannabe investors who read a book once or saw a TV show about how to get a good deal on real estate. The lowballs are out there and they may think that because it is winter you have to sell.
Don’t let them get you down.
Often I think that I am a successful realtor because I do things differently. (Or maybe I’m just lucky.) Conventional wisdom in a changing world has a tendency to be wrong. Selling in the wintertime may be an excellent time to sell. Don’t let the winter stop you.